"In the 16th century, [Niccolò] Machiavelli - in an attempt to get back in the good graces of the powerful - wrote a slim volume called The Prince. In that book he showed the powers that be how to control the people. That book is a statement: separate and rule, divide and conquer. That's five hundred years ago and it still works, because we allow ourselves to be lead around with holes through our noses."